Backstreet Boys are rallying fans behind a push to perform at a future Super Bowl halftime show — and they’re promising a major early-2000s reunion if it happens.
In a new interview, members of the iconic boy band revealed they would love to headline the NFL’s biggest stage and have even floated the idea of a fan-driven petition to show organizers the demand is real. Their vision goes far beyond a solo performance: the group says they would bring out fellow stars from the era, including Britney Spears, to create a full nostalgia celebration.
“We wouldn’t want it to just be us,” one member explained, emphasizing that the late-1990s and early-2000s pop boom was a shared cultural moment. According to the group, a collaborative halftime show would capture the energy of a generation that grew up on TRL countdowns, CD players, and choreographed dance routines.
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The Super Bowl halftime performance remains one of the most coveted stages in entertainment, attracting audiences exceeding 100 million viewers worldwide. Over the past decade, the show has increasingly leaned into themed productions — from genre tributes to multi-artist showcases — making a Y2K-era revival concept plausible.
The Backstreet Boys rose to global fame with hits such as “I Want It That Way,” “Larger Than Life,” and “Everybody (Backstreet’s Back).” At their peak, the group sold out arenas across continents and helped define modern boy-band pop. Meanwhile, Spears dominated the same era with chart-topping singles and instantly recognizable performances that shaped pop culture for years.
Music industry analysts note that nostalgia-driven programming has become increasingly popular, particularly among millennial audiences who now represent a large portion of Super Bowl viewership. A collaborative show featuring multiple artists from the same period could generate both ratings and social media engagement.

Fans have responded enthusiastically to the idea online, with many already sharing mock setlists and dream lineups featuring additional acts from the period. The concept of a “throwback halftime show” has trended repeatedly in fan communities, suggesting strong audience interest.
While the NFL has not commented on the proposal, halftime selections often consider both cultural relevance and broad audience appeal. A multi-artist pop celebration could bridge generations — offering nostalgia for longtime listeners while introducing younger viewers to influential hits.

The group says their goal would be to celebrate the era rather than compete for the spotlight. “That time in music brought people together,” they said, adding that a shared performance would reflect the collaborative spirit of the period.
Whether the petition gains official traction remains uncertain, but the conversation alone highlights the enduring impact of early-2000s pop. Decades after their breakout success, the Backstreet Boys continue to draw crowds worldwide and maintain a loyal fanbase.
If organizers ever decide to lean fully into nostalgia, the band has made their intentions clear: they’re ready to relive the era — and bring friends along.